DemandRamp nurture engagements are a unique mix of conversion marketing strategy and execution. The strategy and design phase, consist of buyer journey architecture, ICP definition refinement, buyer persona development, and analyzing existing content inventory. The setup and build phase, includes configuring and customizing DemandRamp Nurture Frameworks. Build outs include nurture tracks, landing page templates, email templates. Campaign assets are powered by the underlying buying stage architecture including data structure, segmentations, dynamic content. Test and measure phases include analyzing performance for assets and key segments.